SCORE
INTERNATIONAL
RACING

Rooted in Off-Road Heritage. Built for Global Competition.

SCORE International Racing is a world-recognized leader in off-road motorsports, sanctioning some of the most demanding and iconic desert races on the planet. With a legacy spanning decades, SCORE sets the standard for endurance, performance, and competitive excellence across the global racing community.

Brought on under a three-year contract as Brand Manager, my role was to elevate SCORE’s brand presence through cohesive creative direction... strengthening their visual identity, merchandise offerings, and digital touchpoints while honoring the grit and legacy of off-road racing.

CHALLENGE

Communicate the intensity, heritage, and global stature of SCORE International Racing while maintaining a cohesive and modern brand presence across apparel, digital platforms, and media, without losing the raw, high-energy spirit of the sport.

RESULTS

A unified, high-impact brand system that amplified SCORE’s presence across merchandise, e-commerce, social media, and editorial platforms. The updated creative direction reinforced brand consistency, elevated product quality, and strengthened SCORE’s recognition within the international off-road racing community.

SERVICES

Brand Management

Creative Direction

Apparel & Product Design

E-commerce Oversight

Marketing & Social Media Support

Editorial & Magazine Design

GOAL

To create a recognizable, consistent, and scalable brand experience that supports SCORE International Racing’s role as a global authority in off-road motorsports, on and off the course.

BUILT
FOR MOTION

Designs inspired by speed, endurance, and the relentless environments that define off-road racing.

CONSISTENCY AT SCALE

From merchandise and digital assets to print and event collateral, every touchpoint aligned under one cohesive system.

HERITAGE-DRIVEN DETAIL

Thoughtful graphic details and premium finishes designed to celebrate SCORE’s history while elevating the everyday brand experience.

ON & OFF THE COURSE

A brand system built to perform in real-world conditions—from race vehicles and team gear to digital media and fan merchandise.

APPAREL-DRIVEN EDITORIAL

Designed apparel-focused editorial layouts for SCORE’s magazine, creating promotional ads that felt native to the publication while reinforcing brand consistency and product storytelling.

SCORE Apparel E-Commerce Platform

Built, managed, and scaled SCORE’s official merchandise storefront.

During my time as Brand Manager, I led the design and execution of SCORE’s official apparel shop, overseeing product presentation, user experience, and brand consistency across desktop and mobile.

This platform became the central hub for race-inspired apparel, limited drops, and promotional launches tied directly to SCORE events and media.

Product page design & layout
Apparel launch promotions
Desktop & mobile UX
Brand consistency across all SKUs

SCORE INTERNATIONAL RACING