MEET WALT LYMAN

Walt Lyman is a designer and brand developer based in the Reno/Lake Tahoe area, specializing in lifestyle brands and apparel-driven storytelling. For over a decade, he’s helped businesses and creators bring their ideas to life through thoughtful design, from logos and brand systems to full-scale apparel collections that carry meaning and purpose.

As the founder of Walt Lyman Design, he’s partnered with companies across industries, crafting visuals that connect emotion to identity. Most notably, Walt helped SCORE International Racing expand beyond its event merchandise, developing their lifestyle apparel division and collaborating with their international marketing and magazine teams to create cohesive campaigns and visuals.

Today, Walt continues to blend strategy and creativity through his freelance design work and his personal brand, One Voice Co., where he turns messages of unity and purpose into wearable art. His passion lies in the moments when design goes beyond the surface... when a mark, a message, or a tee sparks connection.

Design With Purpose. Built to Last.

I believe great design goes beyond aesthetics. It’s about clarity, intention, and connection. Every brand has a story, my role is to help shape it visually in a way that feels authentic, thoughtful, and true to the people behind it.

Whether I’m building a brand from the ground up or refining an existing identity, my approach stays the same: listen first, design with intention, and create work that means something.